{"id":63535,"date":"2024-05-16T13:15:17","date_gmt":"2024-05-16T20:15:17","guid":{"rendered":"https:\/\/energi.media\/?p=63535"},"modified":"2024-05-16T13:15:17","modified_gmt":"2024-05-16T20:15:17","slug":"what-hondas-big-ev-announcement-in-ontario-really-means","status":"publish","type":"post","link":"https:\/\/energi.media\/news\/what-hondas-big-ev-announcement-in-ontario-really-means\/","title":{"rendered":"What Honda\u2019s big EV announcement in Ontario really means"},"content":{"rendered":"<p><em>This article was published by <a href=\"https:\/\/theconversation.com\/what-hondas-big-electric-vehicle-announcement-in-ontario-really-means-229464\" target=\"_blank\" rel=\"noopener\">The Conversation<\/a> on May 15, 2024.<\/em><\/p>\n<p><em><strong>By <a href=\"https:\/\/theconversation.com\/profiles\/dimitry-anastakis-1288003\" rel=\"author\"><span class=\"fn author-name\">Dimitry Anastakis<\/span><\/a><\/strong><\/em><\/p>\n<p>In retrospect, the turnaround \u2014 and just how fast it happened \u2014 is difficult to believe.<\/p>\n<p>In 2010,\u00a0<a href=\"https:\/\/reviewcanada.ca\/magazine\/2010\/10\/an-exaggerated-demise\/\">Ontario\u2019s economic future looked grim<\/a>. Tied as it had been for more than a century to the automobile industry, the provincial economy was in freefall.<\/p>\n<p>General Motors and Chrysler went bankrupt, dozens of plants were shuttered,\u00a0<a href=\"https:\/\/www.cbc.ca\/news\/canada\/a-timeline-of-auto-sector-layoffs-1.721556\">and tens of thousands of well-paying auto jobs were lost along Ontario\u2019s automotive-producing zone from Windsor to Oshawa<\/a>.<\/p>\n<p>Ontario\u2019s auto sector, once the wellspring of the province\u2019s prosperity, looked to be in the process of an inevitable decline. It was, quite literally, a dinosaur industry seemingly destined to go the way of Australia\u2019s, which closed its\u00a0<a href=\"https:\/\/www.roadandtrack.com\/car-culture\/travel\/a33490605\/0052-0056-how-australias-auto-industry-fell-apart-september-2020\/\">last car plant in 2017<\/a>.<\/p>\n<p>Barely 15 years later, in April Honda announced\u00a0<a href=\"https:\/\/www.cbc.ca\/news\/politics\/trudeau-ford-announce-honda-ev-deal-1.7184495\">a massive $15 billion investment into its Ontario facilities to build the firm\u2019s next generation of electric vehicles (EVs)<\/a>. This investment is, by quite a margin, the largest ever foreign direct expenditure in Canada.<\/p>\n<p>Honda\u2019s decision capped a series of announced spending and investment initiatives (by both public and private interests) in Canada\u2019s auto sector since 2020\u00a0<a href=\"https:\/\/www.theglobeandmail.com\/business\/article-canada-ev-battery-plants-list-honda-stellantis\/\">totalling over $50 billion<\/a>. This is an astonishing figure that secures Ontario as the only jurisdiction on the planet boasting six major auto manufacturers, all rapidly transitioning towards the next generation of vehicles and the batteries to power them.<\/p>\n<p>So, what just happened, and why? And what does it all mean?<\/p>\n<p><iframe loading=\"lazy\" title=\"Canada announces $15 billion Honda EV plant to be built in Alliston, Ontario | FULL\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/t54fiebCokI?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>From internal combustion to EV<\/h2>\n<p>Much more than a simple manufacturing commitment, Honda Ontario\u2019s pivotal investment cements the province\u2019s place at the forefront of one of the greatest societal changes transforming North America and the world \u2014\u00a0<a href=\"https:\/\/utorontopress.com\/9781487555825\/dream-car\/#generate-pdf\">the shift from an economy powered by the internal combustion engine (ICE) to an electrified, decarbonized and digitized future<\/a>.<\/p>\n<p>Henry Ford had led the automobile-driven second industrial revolution between 1910 and 1930. Starting in the 2010s, a digitized, decarbonized and roboticized Tesla profitably achieved mass EV production and helped to usher in the fourth industrial revolution, \u201cAutomotive 4.0.\u201d<\/p>\n<hr \/>\n<p><em><strong>Read more:\u00a0<a href=\"https:\/\/theconversation.com\/teslas-innovation-and-resilience-could-see-it-through-this-rough-patch-227266\">Tesla&#8217;s innovation and resilience could see it through this rough patch<\/a><\/strong><\/em><\/p>\n<hr \/>\n<p>In this new era, startups and established automakers alike have been helped along by\u00a0<a href=\"https:\/\/www.npr.org\/2023\/12\/28\/1219158071\/ev-electric-vehicles-tax-credit-car-shopping-tesla-ford-vw-gm\">massive United States<\/a>\u00a0(<a href=\"https:\/\/tc.canada.ca\/en\/road-transportation\/innovative-technologies\/zero-emission-vehicles\/incentives-zero-emission-vehicles-izev\">and Canadian<\/a>) government support to foster the industry\u2019s EV transition. All this is in support of a simple goal of having all the benefits of automobility, without the emissions.<\/p>\n<p>Already, many governments (including\u00a0<a href=\"https:\/\/tc.canada.ca\/en\/road-transportation\/innovative-technologies\/zero-emission-vehicles\/canada-s-zero-emission-vehicle-sales-targets\">Canada<\/a>\u00a0and\u00a0<a href=\"https:\/\/ww2.arb.ca.gov\/news\/california-moves-accelerate-100-new-zero-emission-vehicle-sales-2035\">California<\/a>) have mandated that 100 per cent of new light vehicle sales will be zero emission by 2035. In 2024,\u00a0<a href=\"https:\/\/ourworldindata.org\/electric-car-sales\">about one in five new vehicle sales around the globe are electric<\/a>, and in North America the industry has committed over $400 billion to meeting this goal.<\/p>\n<h3>Ontario\u2019s EV transition<\/h3>\n<p>In Ontario, the speed and scale of the EV transition is dramatically evident. At the top line is the $5 billion\u00a0<a href=\"https:\/\/media.stellantisnorthamerica.com\/newsrelease.do?id=25576&amp;mid=1\">Stellantis battery plant<\/a>\u00a0in Windsor and Volkswagen\u2019s $7 billion\u00a0<a href=\"https:\/\/www.vw.ca\/en\/electric-vehicles\/ev-hub\/ev-news\/st-thomas-gigafactory.html\">PowerCo. battery plant<\/a>\u00a0in St. Thomas \u2014 a location where Henry Ford once built police cars and taxicabs.<\/p>\n<p>Those announcements came on top of Ford\u2019s 2023 agreement to\u00a0<a href=\"https:\/\/media.ford.com\/content\/fordmedia\/fna\/us\/en\/news\/2023\/04\/11\/ford_s-oakville--ontario--complex-prepares-to-build-next-gen-evs.html\">build EVs in Oakville<\/a>\u00a0(since delayed), while General Motors is already manufacturing\u00a0<a href=\"https:\/\/www.gm.ca\/en\/home\/commitments\/social-impact.detail.html\/Pages\/news\/ca\/en\/2022\/dec\/1205_canada.html\">BrightDrop EV trucks<\/a>\u00a0in Ingersoll.<\/p>\n<p>Additional EV facilities are opening across the province, including at homegrown parts manufacturers, like\u00a0<a href=\"https:\/\/www.magna.com\/stories\/news-press-release\/2023\/magna-announces-new-facility-and-expands-in-five-other-locations-across-ontario-to-support-new-business\">Aurora\u2019s Magna<\/a>. Almost overnight, Ontario has become an EV powerhouse.<\/p>\n<p>Much of this new investment is driven by the equally massive subsidies and tax breaks that are being given to auto manufacturers, totalling\u00a0<a href=\"https:\/\/cleanenergycanada.org\/capturing-canadas-electric-vehicle-opportunity\/#:%7E:text=All%20in%20all%2C%20investments%20in,that%20was%20otherwise%20in%20decline.\">well over $30 billion between the Ontario and federal government<\/a>. Much of this spending has simply been to match the Biden administration\u2019s pro-EV\u00a0<a href=\"https:\/\/www.energy.gov\/lpo\/inflation-reduction-act-2022\">Inflation Reduction Act<\/a>\u00a0subsidies.<\/p>\n<figure class=\"align-center \">\n<div class=\"placeholder-container\">\n<figure style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" lazyloaded\" src=\"https:\/\/images.theconversation.com\/files\/594402\/original\/file-20240515-16-z1f3xn.jpg?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" sizes=\"auto, (min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" srcset=\"https:\/\/images.theconversation.com\/files\/594402\/original\/file-20240515-16-z1f3xn.jpg?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/594402\/original\/file-20240515-16-z1f3xn.jpg?ixlib=rb-4.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/594402\/original\/file-20240515-16-z1f3xn.jpg?ixlib=rb-4.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/594402\/original\/file-20240515-16-z1f3xn.jpg?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/594402\/original\/file-20240515-16-z1f3xn.jpg?ixlib=rb-4.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/594402\/original\/file-20240515-16-z1f3xn.jpg?ixlib=rb-4.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=3 2262w\" alt=\"Vehicles are seen in a parking lot.\" width=\"600\" height=\"400\" data-src=\"https:\/\/images.theconversation.com\/files\/594402\/original\/file-20240515-16-z1f3xn.jpg?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" data-srcset=\"https:\/\/images.theconversation.com\/files\/594402\/original\/file-20240515-16-z1f3xn.jpg?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/594402\/original\/file-20240515-16-z1f3xn.jpg?ixlib=rb-4.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/594402\/original\/file-20240515-16-z1f3xn.jpg?ixlib=rb-4.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/594402\/original\/file-20240515-16-z1f3xn.jpg?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/594402\/original\/file-20240515-16-z1f3xn.jpg?ixlib=rb-4.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/594402\/original\/file-20240515-16-z1f3xn.jpg?ixlib=rb-4.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=3 2262w\" \/><figcaption class=\"wp-caption-text\"><em>Vehicles are seen in a parking lot at the General Motors Oshawa Assembly Plant in Oshawa, Ont., in June 2018.\u00a0THE CANADIAN PRESS\/Tijana Martin<\/em><\/figcaption><\/figure>\n<\/div><figcaption><\/figcaption><\/figure>\n<p>The Honda agreement provides $5 billion in support, but mostly through tax breaks as opposed to direct subsidies.<\/p>\n<p>Unifor, the autoworkers union,\u00a0<a href=\"https:\/\/doi.org\/10.1080\/0023656X.2024.2321243\">has actively bargained for EV investment since the 2010s<\/a>\u00a0and helped to secure electrified production at Ford and GM.<\/p>\n<p>The Automotive Parts Manufacturer\u2019s Association built the all-electric\u00a0<a href=\"https:\/\/apma.ca\/project-arrow\/\">Project Arrow<\/a>\u00a0EV concept entirely from Canadian parts and know-how to show how manufacturers could source locally. Just as importantly, for car makers like Honda, Ontario\u2019s secure, zero-emission electrical grid\u00a0<a href=\"https:\/\/automotivepolicy.ca\/wp-content\/uploads\/2018\/05\/electricity-report-mordue-white-mar-8-1.pdf\">helps considerably in meeting clean energy goals as they build and run their huge battery and EV plants<\/a>.<\/p>\n<h3>Challenges still ahead<\/h3>\n<p>EV skeptics are in no short supply, emboldened by the size of taxpayer subsidies, the\u00a0<a href=\"https:\/\/www.ontario.ca\/page\/ontarios-ring-fire\">still-underdeveloped aspects of the Ontario mineral supply chain<\/a>\u00a0and the uncertainties of technology change.<\/p>\n<p><a href=\"https:\/\/www.thezebra.com\/resources\/driving\/are-electric-cars-worth-it\/\">The litany of doubts are well known<\/a>.<\/p>\n<p>Detractors say there are simply not enough rare minerals to make enough batteries or that Chinese manufacturers are already too far ahead, both in resource control and EV production (<a href=\"https:\/\/www.byd.com\/en\">Chinese automaker BYD<\/a>\u00a0is bigger than Tesla).<\/p>\n<hr \/>\n<p><em><strong>Read more:\u00a0<a href=\"https:\/\/theconversation.com\/indigenous-consultation-is-key-to-the-ring-of-fire-becoming-canadas-economic-superpower-225742\">Indigenous consultation is key to the Ring of Fire becoming Canada\u2019s economic superpower<\/a><\/strong><\/em><\/p>\n<hr \/>\n<p>It is claimed that the electrical grid won\u2019t hold up, that EVs aren\u2019t better for the planet, that expanding ranges will never stem the anxiety and, ultimately, that people will refuse to switch to EVs.<\/p>\n<p>Honda\u2019s announcement is something of a rejoinder, a clear tipping point that the future of automobility is electric, and that it can be successfully achieved in Ontario. The scale of Honda\u2019s EV commitment and its intention to build a comprehensive vehicle chain within Ontario (from minerals to final assembly) makes a bold statement, given the company\u2019s past successes.<\/p>\n<p>Honda is most famous for its\u00a0<a href=\"https:\/\/www.slashgear.com\/1523733\/what-made-honda-1972-cvcc-engine-technology-unique\/\">efficient ICE technology<\/a>\u00a0and if it sees an electric mobility future in Ontario, then you can bet that they\u2019re sure that it\u2019s pretty much already here.<\/p>\n<figure class=\"align-center \">\n<div class=\"placeholder-container\">\n<figure style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" lazyloaded\" src=\"https:\/\/images.theconversation.com\/files\/594409\/original\/file-20240515-22-lwctuu.JPG?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" sizes=\"auto, (min-width: 1466px) 754px, (max-width: 599px) 100vw, (min-width: 600px) 600px, 237px\" srcset=\"https:\/\/images.theconversation.com\/files\/594409\/original\/file-20240515-22-lwctuu.JPG?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/594409\/original\/file-20240515-22-lwctuu.JPG?ixlib=rb-4.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/594409\/original\/file-20240515-22-lwctuu.JPG?ixlib=rb-4.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/594409\/original\/file-20240515-22-lwctuu.JPG?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/594409\/original\/file-20240515-22-lwctuu.JPG?ixlib=rb-4.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/594409\/original\/file-20240515-22-lwctuu.JPG?ixlib=rb-4.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=3 2262w\" alt=\"Three men walk past a column of cars in an automobile factory.\" width=\"600\" height=\"400\" data-src=\"https:\/\/images.theconversation.com\/files\/594409\/original\/file-20240515-22-lwctuu.JPG?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;fit=clip\" data-srcset=\"https:\/\/images.theconversation.com\/files\/594409\/original\/file-20240515-22-lwctuu.JPG?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=1 600w, https:\/\/images.theconversation.com\/files\/594409\/original\/file-20240515-22-lwctuu.JPG?ixlib=rb-4.1.0&amp;q=30&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=2 1200w, https:\/\/images.theconversation.com\/files\/594409\/original\/file-20240515-22-lwctuu.JPG?ixlib=rb-4.1.0&amp;q=15&amp;auto=format&amp;w=600&amp;h=400&amp;fit=crop&amp;dpr=3 1800w, https:\/\/images.theconversation.com\/files\/594409\/original\/file-20240515-22-lwctuu.JPG?ixlib=rb-4.1.0&amp;q=45&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=1 754w, https:\/\/images.theconversation.com\/files\/594409\/original\/file-20240515-22-lwctuu.JPG?ixlib=rb-4.1.0&amp;q=30&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=2 1508w, https:\/\/images.theconversation.com\/files\/594409\/original\/file-20240515-22-lwctuu.JPG?ixlib=rb-4.1.0&amp;q=15&amp;auto=format&amp;w=754&amp;h=503&amp;fit=crop&amp;dpr=3 2262w\" \/><figcaption class=\"wp-caption-text\"><em>Prime Minister Justin Trudeau (left to right), Honda executive Toshihiro Mibe and Ontario Premier Doug Ford walk along an assembly line at an event announcing plans for a Honda electric vehicle battery plant in Alliston, Ont., on April 25, 2024.\u00a0THE CANADIAN PRESS\/Nathan Denette<\/em><\/figcaption><\/figure>\n<\/div><figcaption><\/figcaption><\/figure>\n<p>So much so, in fact, that the government has recently launched a rather optimistic, futuristic\u00a0<a href=\"https:\/\/www.ispot.tv\/ad\/6IqL\/government-of-ontario-the-electric-vehicle-of-the-future\">television ad campaign<\/a>\u00a0boasting that the required mining, technology, workforce, supply chain and energy needs are all right here in Ontario and \u201call powered by one of the cleanest grids in North America.\u201d<\/p>\n<p>It seems to have worked on Honda, and quite a few others. What a difference a decade and a half makes.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>This article was published by The Conversation on May 15, 2024. By Dimitry Anastakis In retrospect, the turnaround \u2014 and just how fast it happened \u2014 is difficult to believe. In 2010,\u00a0Ontario\u2019s economic future looked <a class=\"mh-excerpt-more\" href=\"https:\/\/energi.media\/news\/what-hondas-big-ev-announcement-in-ontario-really-means\/\" title=\"What Honda\u2019s big EV announcement in Ontario really means\">[Read more]<\/a><\/p>\n<\/div>","protected":false},"author":6,"featured_media":63537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"give_campaign_id":0,"footnotes":""},"categories":[1],"tags":[2724,13,137,611,14,536,200],"class_list":{"0":"post-63535","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-automobiles","9":"tag-canada","10":"tag-electric-vehicles","11":"tag-evs","12":"tag-featured","13":"tag-manufacturing","14":"tag-ontario"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Honda - Thoughtful Journalism About Energy&#039;s Future<\/title>\n<meta name=\"description\" content=\"in April Honda announced\u00a0a massive $15 billion investment in its Ontario facilities to build the firm\u2019s next generation of electric vehicles.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/energi.media\/news\/what-hondas-big-ev-announcement-in-ontario-really-means\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honda - 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