{"id":59982,"date":"2023-06-13T08:30:44","date_gmt":"2023-06-13T15:30:44","guid":{"rendered":"https:\/\/energi.media\/?p=59982"},"modified":"2023-06-13T09:21:39","modified_gmt":"2023-06-13T16:21:39","slug":"alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles","status":"publish","type":"post","link":"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/","title":{"rendered":"Alberta oil CEOs could learn a lot from VW, Toyota electric vehicle struggles"},"content":{"rendered":"<h2><strong>Albertans, the constitutional owners of the province\u2019s oil and gas resources, may want a word with the CEOs (like shareholders did with VW and Toyota) before it\u2019s too late<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Toyota recently <a href=\"https:\/\/global.toyota\/en\/newsroom\/corporate\/39288520.html?_ga=2.107867842.1524967678.1686651559-436610702.1684757536\" target=\"_blank\" rel=\"noopener\">announced<\/a> a \u201cvariety of new technologies that will support its transformation into a mobility company.\u201d The world\u2019s second biggest automaker has been criticized for dragging its feet on switching to electric. A classic incumbent response to disruptive change. Sometimes incumbents catch up, but sometimes they don\u2019t. There\u2019s a lesson here for Alberta\u2019s oil and gas CEOs if they care to listen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A few months ago, a battery expert told me in an interview that Tesla had a two-year technology advantage over its competitors. In the electric vehicle space, that\u2019s an almost insurmountable lead. Some automaker incumbents have stumbled badly trying to scale up to catch Tesla.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xy2zuCuTPz4\" width=\"300\" height=\"166\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Take Volkswagen, for example. The world\u2019s biggest automaker can\u2019t seem to get the bugs out of its EV software. Since EVs are basically electronic devices on wheels, this is a huge issue for the German company. Software and electrical problems cause doors to randomly open or lock, brakes to decelerate but not stop, and batteries to fail. Over 21,000 of its popular ID.4 electric SUV were recalled earlier this year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company\u2019s CEO Herbert Diess was fired last year in part because VW\u2019s software unit Cariad that was \u201cset up on his watch but far exceeding its budget and years behind on goals to launch a new software platform,\u201d <\/span><a href=\"https:\/\/www.reuters.com\/business\/autos-transportation\/volkswagens-ceo-diess-leave-company-2022-07-22\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">according<\/span><\/a><span style=\"font-weight: 400;\"> to Reuters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Toyota\u2019s reluctance to embrace full electric was more strategic. Only a month ago the Japanese automaker\u2019s chief scientist was <\/span><a href=\"https:\/\/www.reuters.com\/business\/autos-transportation\/not-enough-resources-evs-be-only-cleaner-car-option-toyota-says-2023-05-18\/\"><span style=\"font-weight: 400;\">telling<\/span><\/a><span style=\"font-weight: 400;\"> reporters that battery materials shortages and dirty power grids meant that hybrids were the best bet to fight climate change for the foreseeable future. As everyone knows, Toyota\u2019s Prius has led hybrid sales since first introduced in Japan in 1997.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another classic case of an incumbent trying to maximize returns on an existing investment before reluctantly acknowledging that consumers want the new products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But both VW and Toyota are car manufacturers. While switching to battery electric only is a huge shift for them, they\u2019re still making cars.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As the hydrocarbon-based fuels market begins to decline in a few years, can Alberta oil and gas companies pivot like VW and Toyota?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Natural gas might have a shot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alberta is chasing hard after hydrogen made from gas. The best guess is that methane steam reforming technology can turn gas into \u201cblue hydrogen\u201d for about $2 per kilogram, significantly lower than the $6 to $8 it costs to make \u201cgreen hydrogen\u201d There is a significant hydrogen cluster forming around the Edmonton Industrial Heartland. The Province has created a hydrogen roadmap and will soon build fueling infrastructure, which is critical for scaling up demand.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/O3dch9wapb0\" width=\"300\" height=\"166\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">This strategy is vulnerable to the rapidly falling costs of electrolyzers (used to make green hydrogen from water and clean electricity), which are on a learning curve to lower costs that is similar to wind, solar, and battery storage. But as many experts I\u2019ve interviewed argue, Alberta needs to first get in the game and blue hydrogen is an excellent place to start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And Alberta has a few innovative hydrogen startups of its own. Innova is working on a methane pyrolysis technology that knocks the carbon atom off the methane molecule, leaving hydrogen and carbon black, a marketable product.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/kuvK5f5FVSA\" width=\"300\" height=\"166\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">But there is no roadmap for oil. One of the few low-carbon market options is selling the oil sands\u2019 ultra heavy crude to new petrochemical complexes in Asia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alberta oil producers are falling back on another classic incumbent strategy: driving down costs. If they\u2019re stuck in a declining fuels market, then by gosh they\u2019ll compete harder to be the supplier of that last drop of crude oil. As Alberta premiers and CEOs are fond of saying, the world will always need oil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But will it need Alberta oil? Alberta light sweet production is about 500,000 barrels per day and faces stiff competition in the North American market, the only one it supplies. Oil sands heavy crude is more competitive in the United States, exporting roughly three million barrels per day into a 5.5 million barrels per day market. Today it\u2019s a low cost, reliable supplier and can more than hold its own against Latin American competitors from Mexico, Venezuela, Brazil, and Colombia. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it\u2019s also a long way from markets, one of the most carbon-intense crudes on the planet, and production and shipping costs will always be much higher than light crude suppliers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, the oil sands has an option: transitioning from supplying feedstock for refineries to supplying feedstock to an Alberta advanced materials manufacturing industry. Energi Media has reported extensively about this nascent industry (examples <a href=\"https:\/\/youtu.be\/4P7OMo5ukXA\" target=\"_blank\" rel=\"noopener\">here<\/a>, <a href=\"https:\/\/youtu.be\/B43xPSFAIjQ\" target=\"_blank\" rel=\"noopener\">here<\/a>, and <a href=\"https:\/\/energi.media\/news\/alberta-innovates-launches-carbon-fibre-grand-challenge\/\" target=\"_blank\" rel=\"noopener\">here<\/a>). The Alberta government is financing provincial agency Alberta\u2019s Innovate\u2019s bitumen beyond combustion program. A commercial process for turning bitumen into carbon fibre precursor is only two to three years away, according to Dr. Paolo Bomben.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Lyz2U0Wfd3A\" width=\"300\" height=\"166\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Alberta oil sands CEOs are only mildly interested in helping to build domestic markets for their oil. Instead, their focus is on hydrogen to help decarbonize operations in anticipation of strict new federal emissions regulations. Management thinks the most immediate threat is decarbonization when in fact it is global demand destruction for their product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">CNRL, Suncor, Cenovus, and Imperial Oil are not even the VW or Toyota of their industry. They misunderstand the existential threat to their business models. They have nowhere to pivot. The only strategy left is to cut costs and ride shrinking markets to whatever fate befalls them, almost certainly failure, another classic incumbent strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Albertans, the constitutional owners of the province\u2019s oil and gas resources, may want a word with the CEOs (like shareholders did with VW and Toyota) before it\u2019s too late.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>Albertans, the constitutional owners of the province\u2019s oil and gas resources, may want a word with the CEOs (like shareholders did with VW and Toyota) before it\u2019s too late Toyota recently announced a \u201cvariety of <a class=\"mh-excerpt-more\" href=\"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/\" title=\"Alberta oil CEOs could learn a lot from VW, Toyota electric vehicle struggles\">[Read more]<\/a><\/p>\n<\/div>","protected":false},"author":3,"featured_media":59902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"give_campaign_id":0,"footnotes":""},"categories":[2495],"tags":[],"class_list":{"0":"post-59982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-energi-notes"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alberta oil CEOs could learn a lot from VW, Toyota electric vehicle struggles - Thoughtful Journalism About Energy&#039;s Future<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alberta oil CEOs could learn a lot from VW, Toyota electric vehicle struggles - Thoughtful Journalism About Energy&#039;s Future\" \/>\n<meta property=\"og:description\" content=\"Albertans, the constitutional owners of the province\u2019s oil and gas resources, may want a word with the CEOs (like shareholders did with VW and Toyota) before it\u2019s too late Toyota recently announced a \u201cvariety of [Read more]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughtful Journalism About Energy&#039;s Future\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/energimedia\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-13T15:30:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-13T16:21:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/energi.media\/wp-content\/uploads\/2023\/06\/Markham-Energi-Notes.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Markham Hislop\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EnergiMedia\" \/>\n<meta name=\"twitter:site\" content=\"@EnergiMedia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Markham Hislop\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/energi.media\\\/energi-notes\\\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/energi.media\\\/energi-notes\\\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\\\/\"},\"author\":{\"name\":\"Markham Hislop\",\"@id\":\"https:\\\/\\\/energi.media\\\/#\\\/schema\\\/person\\\/49013226cc9e12f42994b7e2d709e696\"},\"headline\":\"Alberta oil CEOs could learn a lot from VW, Toyota electric vehicle struggles\",\"datePublished\":\"2023-06-13T15:30:44+00:00\",\"dateModified\":\"2023-06-13T16:21:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/energi.media\\\/energi-notes\\\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\\\/\"},\"wordCount\":991,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/energi.media\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/energi.media\\\/energi-notes\\\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/energi.media\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Markham-Energi-Notes.jpeg\",\"articleSection\":[\"Energi Notes\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/energi.media\\\/energi-notes\\\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/energi.media\\\/energi-notes\\\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\\\/\",\"url\":\"https:\\\/\\\/energi.media\\\/energi-notes\\\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\\\/\",\"name\":\"Alberta oil CEOs could learn a lot from VW, Toyota electric vehicle struggles - Thoughtful Journalism About Energy&#039;s Future\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/energi.media\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/energi.media\\\/energi-notes\\\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/energi.media\\\/energi-notes\\\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/energi.media\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Markham-Energi-Notes.jpeg\",\"datePublished\":\"2023-06-13T15:30:44+00:00\",\"dateModified\":\"2023-06-13T16:21:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/energi.media\\\/energi-notes\\\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/energi.media\\\/energi-notes\\\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/energi.media\\\/energi-notes\\\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\\\/#primaryimage\",\"url\":\"https:\\\/\\\/energi.media\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Markham-Energi-Notes.jpeg\",\"contentUrl\":\"https:\\\/\\\/energi.media\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/Markham-Energi-Notes.jpeg\",\"width\":640,\"height\":360},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/energi.media\\\/energi-notes\\\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/energi.media\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alberta oil CEOs could learn a lot from VW, Toyota electric vehicle struggles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/energi.media\\\/#website\",\"url\":\"https:\\\/\\\/energi.media\\\/\",\"name\":\"Thoughtful Journalism About Energy&#039;s Future\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/energi.media\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/energi.media\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/energi.media\\\/#organization\",\"name\":\"Energi Media\",\"url\":\"https:\\\/\\\/energi.media\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/energi.media\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/energi.media\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/cropped-cropped-EnergiMedia-v3-logo-e1625024297484.png\",\"contentUrl\":\"https:\\\/\\\/energi.media\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/cropped-cropped-EnergiMedia-v3-logo-e1625024297484.png\",\"width\":302,\"height\":61,\"caption\":\"Energi Media\"},\"image\":{\"@id\":\"https:\\\/\\\/energi.media\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/energimedia\",\"https:\\\/\\\/x.com\\\/EnergiMedia\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/energi-media\",\"https:\\\/\\\/www.youtube.com\\\/@EnergiMedia\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/energi.media\\\/#\\\/schema\\\/person\\\/49013226cc9e12f42994b7e2d709e696\",\"name\":\"Markham Hislop\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eea8aaa81d11f593b5deeee77f7f05ab04e1cdeaf7d718587fb98eb753de490f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eea8aaa81d11f593b5deeee77f7f05ab04e1cdeaf7d718587fb98eb753de490f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/eea8aaa81d11f593b5deeee77f7f05ab04e1cdeaf7d718587fb98eb753de490f?s=96&d=mm&r=g\",\"caption\":\"Markham Hislop\"},\"url\":\"https:\\\/\\\/energi.media\\\/author\\\/markham-hislop\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Alberta oil CEOs could learn a lot from VW, Toyota electric vehicle struggles - Thoughtful Journalism About Energy&#039;s Future","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/","og_locale":"en_US","og_type":"article","og_title":"Alberta oil CEOs could learn a lot from VW, Toyota electric vehicle struggles - Thoughtful Journalism About Energy&#039;s Future","og_description":"Albertans, the constitutional owners of the province\u2019s oil and gas resources, may want a word with the CEOs (like shareholders did with VW and Toyota) before it\u2019s too late Toyota recently announced a \u201cvariety of [Read more]","og_url":"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/","og_site_name":"Thoughtful Journalism About Energy&#039;s Future","article_publisher":"https:\/\/www.facebook.com\/energimedia","article_published_time":"2023-06-13T15:30:44+00:00","article_modified_time":"2023-06-13T16:21:39+00:00","og_image":[{"width":640,"height":360,"url":"https:\/\/energi.media\/wp-content\/uploads\/2023\/06\/Markham-Energi-Notes.jpeg","type":"image\/jpeg"}],"author":"Markham Hislop","twitter_card":"summary_large_image","twitter_creator":"@EnergiMedia","twitter_site":"@EnergiMedia","twitter_misc":{"Written by":"Markham Hislop","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/#article","isPartOf":{"@id":"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/"},"author":{"name":"Markham Hislop","@id":"https:\/\/energi.media\/#\/schema\/person\/49013226cc9e12f42994b7e2d709e696"},"headline":"Alberta oil CEOs could learn a lot from VW, Toyota electric vehicle struggles","datePublished":"2023-06-13T15:30:44+00:00","dateModified":"2023-06-13T16:21:39+00:00","mainEntityOfPage":{"@id":"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/"},"wordCount":991,"commentCount":0,"publisher":{"@id":"https:\/\/energi.media\/#organization"},"image":{"@id":"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/#primaryimage"},"thumbnailUrl":"https:\/\/energi.media\/wp-content\/uploads\/2023\/06\/Markham-Energi-Notes.jpeg","articleSection":["Energi Notes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/","url":"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/","name":"Alberta oil CEOs could learn a lot from VW, Toyota electric vehicle struggles - Thoughtful Journalism About Energy&#039;s Future","isPartOf":{"@id":"https:\/\/energi.media\/#website"},"primaryImageOfPage":{"@id":"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/#primaryimage"},"image":{"@id":"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/#primaryimage"},"thumbnailUrl":"https:\/\/energi.media\/wp-content\/uploads\/2023\/06\/Markham-Energi-Notes.jpeg","datePublished":"2023-06-13T15:30:44+00:00","dateModified":"2023-06-13T16:21:39+00:00","breadcrumb":{"@id":"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/#primaryimage","url":"https:\/\/energi.media\/wp-content\/uploads\/2023\/06\/Markham-Energi-Notes.jpeg","contentUrl":"https:\/\/energi.media\/wp-content\/uploads\/2023\/06\/Markham-Energi-Notes.jpeg","width":640,"height":360},{"@type":"BreadcrumbList","@id":"https:\/\/energi.media\/energi-notes\/alberta-oil-ceos-could-learn-a-lot-from-vw-toyota-electric-vehicle-struggles\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/energi.media\/"},{"@type":"ListItem","position":2,"name":"Alberta oil CEOs could learn a lot from VW, Toyota electric vehicle struggles"}]},{"@type":"WebSite","@id":"https:\/\/energi.media\/#website","url":"https:\/\/energi.media\/","name":"Thoughtful Journalism About Energy&#039;s Future","description":"","publisher":{"@id":"https:\/\/energi.media\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/energi.media\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/energi.media\/#organization","name":"Energi Media","url":"https:\/\/energi.media\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/energi.media\/#\/schema\/logo\/image\/","url":"https:\/\/energi.media\/wp-content\/uploads\/2021\/06\/cropped-cropped-EnergiMedia-v3-logo-e1625024297484.png","contentUrl":"https:\/\/energi.media\/wp-content\/uploads\/2021\/06\/cropped-cropped-EnergiMedia-v3-logo-e1625024297484.png","width":302,"height":61,"caption":"Energi Media"},"image":{"@id":"https:\/\/energi.media\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/energimedia","https:\/\/x.com\/EnergiMedia","https:\/\/www.linkedin.com\/company\/energi-media","https:\/\/www.youtube.com\/@EnergiMedia"]},{"@type":"Person","@id":"https:\/\/energi.media\/#\/schema\/person\/49013226cc9e12f42994b7e2d709e696","name":"Markham Hislop","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/eea8aaa81d11f593b5deeee77f7f05ab04e1cdeaf7d718587fb98eb753de490f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/eea8aaa81d11f593b5deeee77f7f05ab04e1cdeaf7d718587fb98eb753de490f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/eea8aaa81d11f593b5deeee77f7f05ab04e1cdeaf7d718587fb98eb753de490f?s=96&d=mm&r=g","caption":"Markham Hislop"},"url":"https:\/\/energi.media\/author\/markham-hislop\/"}]}},"_links":{"self":[{"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/posts\/59982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/comments?post=59982"}],"version-history":[{"count":3,"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/posts\/59982\/revisions"}],"predecessor-version":[{"id":59986,"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/posts\/59982\/revisions\/59986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/media\/59902"}],"wp:attachment":[{"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/media?parent=59982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/categories?post=59982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/tags?post=59982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}