{"id":39407,"date":"2018-01-09T07:44:40","date_gmt":"2018-01-09T07:44:40","guid":{"rendered":"http:\/\/energi.media\/?p=39407"},"modified":"2018-01-09T17:52:44","modified_gmt":"2018-01-09T17:52:44","slug":"unleashing-the-benefits-of-electrification-for-utilities-and-customers","status":"publish","type":"post","link":"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/","title":{"rendered":"Unleashing the benefits of electrification for utilities and customers"},"content":{"rendered":"<h2>The Electrifying Path to Decarbonization \u2014 Part 2<\/h2>\n<p><em><strong>By Dylan Heerema<\/strong><\/em><\/p>\n<p>Electrification of heating and cooling\u00a0in homes and buildings offers many benefits to consumers \u2014 and can significantly reduce carbon pollution from the built environment.<\/p>\n<p>However, cost and other challenges currently stymie the use of electric technologies such as heat pumps.<\/p>\n<p><a href=\"http:\/\/www.pembina.org\/op-ed\/fortisbc-vancouver-climate\">Utilities<\/a>\u00a0have an important role to play in accelerating the adoption of these technologies, and also stand to benefit from the integration of these devices with their systems. Preparing for growth in distributed and connected energy resources, on both the supply and demand side, is part of the transition that utilities must make as they reimagine their business models for the low-carbon future.<\/p>\n<p>The case for electrification is becoming more compelling each year. The Canada Green Building Council\u00a0<a href=\"https:\/\/www.cagbc.org\/CAGBC\/Advocacy\/CaGBC_Research\/Roadmap_for_Retrofits_in_Canada_2017\/CAGBC\/Advocacy\/A_Roadmap_for_Retrofits_in_Canada.aspx\">estimates<\/a>\u00a0that even the most carbon-intensive grids in Canada, such as Alberta\u2019s and Saskatchewan\u2019s, will reach a point within the next 10 years where electric heating results in less carbon pollution than high-efficiency natural gas heating.<\/p>\n<figure id=\"attachment_39363\" aria-describedby=\"caption-attachment-39363\" style=\"width: 260px\" class=\"wp-caption alignright\"><a href=\"ttp:\/\/advisor.investorsgroup.com\/en\/teo_zanetic\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-39363\" src=\"http:\/\/energi.media\/wp-content\/uploads\/2018\/01\/Teo-Z-square-Investors-Group.jpg\" alt=\"\" width=\"260\" height=\"260\" srcset=\"https:\/\/energi.media\/wp-content\/uploads\/2018\/01\/Teo-Z-square-Investors-Group.jpg 300w, https:\/\/energi.media\/wp-content\/uploads\/2018\/01\/Teo-Z-square-Investors-Group-150x150.jpg 150w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><\/a><figcaption id=\"caption-attachment-39363\" class=\"wp-caption-text\"><em>Follow Teo on <a href=\"https:\/\/www.linkedin.com\/in\/teo-zanetic-mba-07434318\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> and <a href=\"https:\/\/www.facebook.com\/teo.zanetic\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>.<\/em><\/figcaption><\/figure>\n<p>There is also a growing sense of urgency, as cities recognize that every heating system (furnace, water heater, etc.) replacement will need to be a\u00a0<a href=\"http:\/\/www.pembina.org\/pub\/bc-heating-costs\">heat pump<\/a>\u00a0or other carbon-free solution by around 2030, in order to transition our economy away from fossil fuels and forestall the most catastrophic effects of climate change.<\/p>\n<p>In the face of these realities, however, utilities stand to gain greatly from emerging technologies like \u201cgrid interactive\u201d heat pump water heaters, and other connected devices that have the potential to transform their business models and help drive a much bigger transformation in the way we produce and use energy.<\/p>\n<p>Allowing devices in buildings to communicate with the grid lets utilities better manage the flow of power hour by hour, or even minute by minute. These benefits are often referred to as \u201carbitrage,\u201d \u201cload shifting,\u201d or \u201cancillary\u201d services, depending on the time frame over which they work.<\/p>\n<p>Like other energy storage solutions (for example, Tesla\u2019s Powerwall), a water heater can act as a kind of battery, taking advantage of renewable energy when it is the cheapest and most abundant and then holding its \u201ccharge\u201d, or heat, until it is needed. An existing water heater can even be retrofitted with an inexpensive device that communicates with the utility.<\/p>\n<p>This kind of functionality is very useful to utilities that want to integrate more renewable energy into their system but need new ways of smoothing out the intermittency of these resources. In fact, this \u201cthermal\u201d storage is often the most cost-effective of all energy storage options.<\/p>\n<p>There is a benefit for the consumer too. Utilities can implement time-of-use or demand rates that let customers take advantage of cheaper electricity by running their water heaters and other appliances at certain times of the day.\u00a0<a href=\"https:\/\/www.greenmountainpower.com\/press\/green-mountain-power-launches-smart-water-heater-program-help-customers-save-money\/\">Such<\/a>\u00a0<a href=\"http:\/\/greatriverenergy.com\/we-innovate\/smart-energy-use\/demand-response\/\">programs\u00a0<\/a>have been running successfully for years in the United States.<\/p>\n<p>Advanced demand response is also making its way to Canada \u2014 for example, through the\u00a0<a href=\"http:\/\/www.powershiftatlantic.com\/\">PowerShift Atlantic<\/a>\u00a0project, which connected thousands of devices with the grid across New Brunswick, Nova Scotia, and Prince Edward Island, creating a \u201cvirtual power plant\u201d that helps to support the integration of wind power.<\/p>\n<p>Other electric appliances in homes and buildings will need to\u00a0<a href=\"https:\/\/www.digikey.ca\/en\/articles\/techzone\/2014\/oct\/zigbees-smart-energy-20-profile-brings-new-capabilities-and-design-challenges\">become \u201cinteractive\u201d<\/a>\u00a0as well, allowing for devices to respond dynamically to the needs of the grid. A popular example of this is the potential for electric vehicles to become part of a building\u2019s energy infrastructure \u2014 providing battery-stored energy to the grid at night when not in use and other resources such as solar are not available, and earning money for the vehicle owner in the process.<\/p>\n<div class=\"undefined xCaption\">\n<figure style=\"width: 599px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.pembina.org\/images\/blogs\/grid-interactive-tech-dke.png\" alt=\"* An example of \u201cgrid interactive\u201d technologies in buildings. Graphic: Digi-Key Electronics\" width=\"599\" height=\"320\" \/><figcaption class=\"wp-caption-text\"><em>An example of \u201cgrid interactive\u201d technologies in buildings. Graphic: Digi-Key Electronics<\/em><\/figcaption><\/figure>\n<p>There is a role for integrated and natural gas utilities in this transformation as well.<\/p>\n<p>A low-carbon energy system might include a role for \u201crenewable natural gas\u201d (RNG). Derived from waste products, RNG could become an alternative pathway to lowering emissions, but has so far not been shown to be viable on a large scale. More work should be done to determine the role of these products, especially for buildings that are connected to central or \u201cdistrict\u201d energy systems, and for uses like cooking.<\/p>\n<p>When comparing fuel choices, developers and municipalities should take into account the full life-cycle costs of installing or replacing gas distribution pipes as compared to the cost of infrastructure required for electrification.<\/p>\n<\/div>\n<p>Widespread electrification in all sectors of the economy provides challenges to utilities, both in terms of meeting\u00a0<a href=\"http:\/\/www.pembina.org\/op-ed\/bc-needs-clean-electricity\">increased demand for electricity<\/a>\u00a0as well as the need to rapidly phase out fossil fuels. However, the technologies that are becoming part of Canada\u2019s low-carbon future also have the potential to respond to some of utilities\u2019 greatest needs, including the ability to support the increased integration of local, distributed, and renewable energy sources.<\/p>\n<p>In Part 3, we will discuss the role of governments and suppliers in an\u00a0<a href=\"http:\/\/www.pembina.org\/op-ed\/electrification-path\">electrified building sector<\/a>.<\/p>\n<p><em>Dylan Heerema is an\u00a0analyst with the Buildings and Urban Solutions Program at the Pembina Institute, Canada\u2019s leading clean energy think-tank. He lives in Vancouver. Learn more:\u00a0<\/em><a href=\"http:\/\/www.pembina.org\/\"><em>www.pembina.org<\/em><\/a><em>.<\/em><\/p>\n<p><em>This article was published in The Energy Collective on Dec. 27, 2017<\/em><\/p>\n<p><a href=\"http:\/\/caliberins.ca\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-39366\" src=\"http:\/\/energi.media\/wp-content\/uploads\/2018\/01\/Caliber-insurance-ad-may-31.jpg\" alt=\"\" width=\"600\" height=\"200\" srcset=\"https:\/\/energi.media\/wp-content\/uploads\/2018\/01\/Caliber-insurance-ad-may-31.jpg 600w, https:\/\/energi.media\/wp-content\/uploads\/2018\/01\/Caliber-insurance-ad-may-31-300x100.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\"><p>The Electrifying Path to Decarbonization \u2014 Part 2 By Dylan Heerema Electrification of heating and cooling\u00a0in homes and buildings offers many benefits to consumers \u2014 and can significantly reduce carbon pollution from the built environment. <a class=\"mh-excerpt-more\" href=\"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/\" title=\"Unleashing the benefits of electrification for utilities and customers\">[Read more]<\/a><\/p>\n<\/div>","protected":false},"author":6,"featured_media":39410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"give_campaign_id":0,"footnotes":""},"categories":[6],"tags":[13,197,528,14,526],"class_list":{"0":"post-39407","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-opinion","8":"tag-canada","9":"tag-decarbonization","10":"tag-electrification","11":"tag-featured","12":"tag-pembina-institute"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unleashing the benefits of electrification for utilities and customers - Thoughtful Journalism About Energy&#039;s Future<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unleashing the benefits of electrification for utilities and customers - Thoughtful Journalism About Energy&#039;s Future\" \/>\n<meta property=\"og:description\" content=\"The Electrifying Path to Decarbonization \u2014 Part 2 By Dylan Heerema Electrification of heating and cooling\u00a0in homes and buildings offers many benefits to consumers \u2014 and can significantly reduce carbon pollution from the built environment. [Read more]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughtful Journalism About Energy&#039;s Future\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/energimedia\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-09T07:44:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-09T17:52:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/energi.media\/wp-content\/uploads\/2018\/01\/electrification-2-e1515440844576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Energi Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EnergiMedia\" \/>\n<meta name=\"twitter:site\" content=\"@EnergiMedia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Energi Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/energi.media\\\/opinion\\\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/energi.media\\\/opinion\\\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\\\/\"},\"author\":{\"name\":\"Energi Staff\",\"@id\":\"https:\\\/\\\/energi.media\\\/#\\\/schema\\\/person\\\/07051d0cfb14da284c97fb8ff214caf7\"},\"headline\":\"Unleashing the benefits of electrification for utilities and customers\",\"datePublished\":\"2018-01-09T07:44:40+00:00\",\"dateModified\":\"2018-01-09T17:52:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/energi.media\\\/opinion\\\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\\\/\"},\"wordCount\":877,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/energi.media\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/energi.media\\\/opinion\\\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/energi.media\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/electrification-2-e1515440844576.jpg\",\"keywords\":[\"Canada\",\"Decarbonization\",\"Electrification\",\"featured\",\"Pembina Institute\"],\"articleSection\":[\"Opinion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/energi.media\\\/opinion\\\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/energi.media\\\/opinion\\\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\\\/\",\"url\":\"https:\\\/\\\/energi.media\\\/opinion\\\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\\\/\",\"name\":\"Unleashing the benefits of electrification for utilities and customers - Thoughtful Journalism About Energy&#039;s Future\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/energi.media\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/energi.media\\\/opinion\\\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/energi.media\\\/opinion\\\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/energi.media\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/electrification-2-e1515440844576.jpg\",\"datePublished\":\"2018-01-09T07:44:40+00:00\",\"dateModified\":\"2018-01-09T17:52:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/energi.media\\\/opinion\\\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/energi.media\\\/opinion\\\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/energi.media\\\/opinion\\\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\\\/#primaryimage\",\"url\":\"https:\\\/\\\/energi.media\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/electrification-2-e1515440844576.jpg\",\"contentUrl\":\"https:\\\/\\\/energi.media\\\/wp-content\\\/uploads\\\/2018\\\/01\\\/electrification-2-e1515440844576.jpg\",\"width\":600,\"height\":300,\"caption\":\"Both utilities and their customers can take advantage of grid interactive technologies. Pembina Institute photo by Roberta Franchuk.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/energi.media\\\/opinion\\\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/energi.media\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unleashing the benefits of electrification for utilities and customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/energi.media\\\/#website\",\"url\":\"https:\\\/\\\/energi.media\\\/\",\"name\":\"Thoughtful Journalism About Energy&#039;s Future\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/energi.media\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/energi.media\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/energi.media\\\/#organization\",\"name\":\"Energi Media\",\"url\":\"https:\\\/\\\/energi.media\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/energi.media\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/energi.media\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/cropped-cropped-EnergiMedia-v3-logo-e1625024297484.png\",\"contentUrl\":\"https:\\\/\\\/energi.media\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/cropped-cropped-EnergiMedia-v3-logo-e1625024297484.png\",\"width\":302,\"height\":61,\"caption\":\"Energi Media\"},\"image\":{\"@id\":\"https:\\\/\\\/energi.media\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/energimedia\",\"https:\\\/\\\/x.com\\\/EnergiMedia\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/energi-media\",\"https:\\\/\\\/www.youtube.com\\\/@EnergiMedia\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/energi.media\\\/#\\\/schema\\\/person\\\/07051d0cfb14da284c97fb8ff214caf7\",\"name\":\"Energi Staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8aab8747a56101912653d395e4d5b76c013eb58c9c0d846ee34f94382c2a3bbb?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8aab8747a56101912653d395e4d5b76c013eb58c9c0d846ee34f94382c2a3bbb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8aab8747a56101912653d395e4d5b76c013eb58c9c0d846ee34f94382c2a3bbb?s=96&d=mm&r=g\",\"caption\":\"Energi Staff\"},\"url\":\"https:\\\/\\\/energi.media\\\/author\\\/aen-staff\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unleashing the benefits of electrification for utilities and customers - Thoughtful Journalism About Energy&#039;s Future","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/","og_locale":"en_US","og_type":"article","og_title":"Unleashing the benefits of electrification for utilities and customers - Thoughtful Journalism About Energy&#039;s Future","og_description":"The Electrifying Path to Decarbonization \u2014 Part 2 By Dylan Heerema Electrification of heating and cooling\u00a0in homes and buildings offers many benefits to consumers \u2014 and can significantly reduce carbon pollution from the built environment. [Read more]","og_url":"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/","og_site_name":"Thoughtful Journalism About Energy&#039;s Future","article_publisher":"https:\/\/www.facebook.com\/energimedia","article_published_time":"2018-01-09T07:44:40+00:00","article_modified_time":"2018-01-09T17:52:44+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/energi.media\/wp-content\/uploads\/2018\/01\/electrification-2-e1515440844576.jpg","type":"image\/jpeg"}],"author":"Energi Staff","twitter_card":"summary_large_image","twitter_creator":"@EnergiMedia","twitter_site":"@EnergiMedia","twitter_misc":{"Written by":"Energi Staff","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/#article","isPartOf":{"@id":"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/"},"author":{"name":"Energi Staff","@id":"https:\/\/energi.media\/#\/schema\/person\/07051d0cfb14da284c97fb8ff214caf7"},"headline":"Unleashing the benefits of electrification for utilities and customers","datePublished":"2018-01-09T07:44:40+00:00","dateModified":"2018-01-09T17:52:44+00:00","mainEntityOfPage":{"@id":"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/"},"wordCount":877,"commentCount":0,"publisher":{"@id":"https:\/\/energi.media\/#organization"},"image":{"@id":"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/energi.media\/wp-content\/uploads\/2018\/01\/electrification-2-e1515440844576.jpg","keywords":["Canada","Decarbonization","Electrification","featured","Pembina Institute"],"articleSection":["Opinion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/","url":"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/","name":"Unleashing the benefits of electrification for utilities and customers - Thoughtful Journalism About Energy&#039;s Future","isPartOf":{"@id":"https:\/\/energi.media\/#website"},"primaryImageOfPage":{"@id":"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/#primaryimage"},"image":{"@id":"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/#primaryimage"},"thumbnailUrl":"https:\/\/energi.media\/wp-content\/uploads\/2018\/01\/electrification-2-e1515440844576.jpg","datePublished":"2018-01-09T07:44:40+00:00","dateModified":"2018-01-09T17:52:44+00:00","breadcrumb":{"@id":"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/#primaryimage","url":"https:\/\/energi.media\/wp-content\/uploads\/2018\/01\/electrification-2-e1515440844576.jpg","contentUrl":"https:\/\/energi.media\/wp-content\/uploads\/2018\/01\/electrification-2-e1515440844576.jpg","width":600,"height":300,"caption":"Both utilities and their customers can take advantage of grid interactive technologies. Pembina Institute photo by Roberta Franchuk."},{"@type":"BreadcrumbList","@id":"https:\/\/energi.media\/opinion\/unleashing-the-benefits-of-electrification-for-utilities-and-customers\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/energi.media\/"},{"@type":"ListItem","position":2,"name":"Unleashing the benefits of electrification for utilities and customers"}]},{"@type":"WebSite","@id":"https:\/\/energi.media\/#website","url":"https:\/\/energi.media\/","name":"Thoughtful Journalism About Energy&#039;s Future","description":"","publisher":{"@id":"https:\/\/energi.media\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/energi.media\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/energi.media\/#organization","name":"Energi Media","url":"https:\/\/energi.media\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/energi.media\/#\/schema\/logo\/image\/","url":"https:\/\/energi.media\/wp-content\/uploads\/2021\/06\/cropped-cropped-EnergiMedia-v3-logo-e1625024297484.png","contentUrl":"https:\/\/energi.media\/wp-content\/uploads\/2021\/06\/cropped-cropped-EnergiMedia-v3-logo-e1625024297484.png","width":302,"height":61,"caption":"Energi Media"},"image":{"@id":"https:\/\/energi.media\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/energimedia","https:\/\/x.com\/EnergiMedia","https:\/\/www.linkedin.com\/company\/energi-media","https:\/\/www.youtube.com\/@EnergiMedia"]},{"@type":"Person","@id":"https:\/\/energi.media\/#\/schema\/person\/07051d0cfb14da284c97fb8ff214caf7","name":"Energi Staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/8aab8747a56101912653d395e4d5b76c013eb58c9c0d846ee34f94382c2a3bbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8aab8747a56101912653d395e4d5b76c013eb58c9c0d846ee34f94382c2a3bbb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8aab8747a56101912653d395e4d5b76c013eb58c9c0d846ee34f94382c2a3bbb?s=96&d=mm&r=g","caption":"Energi Staff"},"url":"https:\/\/energi.media\/author\/aen-staff\/"}]}},"_links":{"self":[{"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/posts\/39407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/comments?post=39407"}],"version-history":[{"count":6,"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/posts\/39407\/revisions"}],"predecessor-version":[{"id":39445,"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/posts\/39407\/revisions\/39445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/media\/39410"}],"wp:attachment":[{"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/media?parent=39407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/categories?post=39407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/energi.media\/wp-json\/wp\/v2\/tags?post=39407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}